We are out to make cycling sustainable (that is: accessible, rewarding and safe) in urban Asia. We aim to become a sought-after voice of authority on the benefits of cycling, a non-profit forceful enough to motivate volunteers, cycling clubs, community leaders and local governments to help us in our quest for sustainability. And we want to inspire individuals and societies across Asia to improve their physical, emotional and social health, by re-imagining and reinventing their daily transportation.

Now, as a non-profit organization, we’re very aware that changing the face of bicycling in our communities will require time and effort. And we know the first step is to organize ourselves as bicycle advocates. Our movement will provide well-established resources to ensure our long-term goals are achieved, including advice on how to organize in each Asian city; how to get the local support you need; how to work with government bodies, community leaders and the media; and how to choose the right issues.