Our passion for cycling is what sparked our belief in this movement in the first place. We feel the world simply looks better when seen from the saddle of a bike. That a bike isn’t just a mode of transport or a piece of sporting equipment but a vehicle for improving the physical, emotional and social health of the people and communities who ride. That time and health are the two most vital currencies of our urban age – and that a surprisingly simple two-wheeled solution can turn what for most people is unproductive or even unpleasant time into a daily opportunity to maximize this ‘investment.’